The Rise of Wellness Real Estate
Wellness real estate represents a paradigm shift in how we design living spaces. No longer is "wellness" a spa add-on — it's now embedded into the architecture, materials, air quality, water filtration, and community design of residential and commercial properties.
Market Size & Growth
- $275 billion current global wellness real estate market (2025)
- $1.2 trillion projected market size by 2030 (18% CAGR)
- 5.9 million wellness-certified residential units worldwide
- 2,000+ wellness communities under development
What Makes a Property "Wellness Real Estate"?
Wellness real estate incorporates evidence-based design principles certified by organizations like the WELL Building Standard, Fitwel, and Living Building Challenge:
- Air Quality — Advanced HVAC filtration, VOC-free materials, indoor plants
- Water Purity — Multi-stage filtration, remineralization, alkaline water
- Lighting — Circadian rhythm-optimized lighting, maximize natural light
- Movement — Active design (staircases over elevators), integrated fitness spaces
- Nutrition — On-site organic gardens, farm-to-table dining
- Community — Social spaces, wellness programming, longevity-focused residents
- Thermal Comfort — Radiant heating/cooling, optimal temperature control
- Sound — Acoustic design, noise reduction
Why Europe, Middle East, and Asia?
Europe
- Mediterranean and Adriatic coast luxury positioning
- EU regulatory framework and investment security
- Lower construction costs (30-50% vs. Western Europe core markets)
- Strong tourism infrastructure and wellness hospitality tradition
- Growing demand for longevity-focused communities
Middle East
- ADGM regulatory framework for wellness-backed funds
- Ultra-high-net-worth demographic concentration
- Regional wellness hub: $12B+ market
- Zero income tax jurisdictions for property investors
- Strategic location connecting Europe, Asia, and Africa
Asia
- Rapidly growing wellness tourism market ($720B globally)
- Ancient wellness traditions (Ayurveda, Traditional Chinese Medicine)
- Tech-enabled wellness innovation hubs
- Rising affluent middle class with health awareness
- Growing demand for medical and wellness tourism
Wellness Centre Development Model
Longevity Group Capital develops wellness centres as real estate + operational synergy:
Unit Economics:
- CAPEX: $5M–$15M per centre (3,000–10,000 sqm)
- Revenue streams: Memberships (40%), treatments (30%), retail (15%), training/consulting (15%)
- EBITDA margins: 25–35%
- IRR target: 20–30% over 7-year hold period
Why It Works:
- Real estate appreciation (5–10% annually)
- Operating income from wellness services
- Franchise/management fee income
- Exit optionality (sale to hospitality groups like Aman, Six Senses)
Investment Thesis
Wellness real estate is not a trend — it's a fundamental shift driven by:
- Aging global population (1.4B people 60+ by 2030)
- Preventive health awareness post-pandemic
- Remote work flexibility enabling wellness-focused relocation
- Wealth concentration among health-conscious HNW individuals
Competitive Positioning
LGC centres compete in the "accessible luxury" segment:
| Brand | Positioning | Price Point |
|---|---|---|
| Aman, Six Senses | Ultra-luxury | $1,500–$3,000/night |
| **LGC Centres** | **Accessible luxury** | **$200–$500/night** |
| Marriott Wellness | Mainstream wellness | $150–$300/night |
Conclusion
Wellness real estate is the convergence of longevity medicine, sustainable design, and experiential hospitality. Longevity Group Capital is positioned at the forefront of this $1.2T opportunity, with operating centres across Europe, Middle East, and Asia with continued regional expansion by 2026.
Frequently Asked Questions
What is wellness real estate?
Wellness real estate incorporates evidence-based design for air quality, water purity, lighting, movement, nutrition, and community — certified by standards like WELL Building, Fitwel, and Living Building Challenge.